Matinee brand

Logo and graphic elements for Matinee confectionery.

Matinee Confectionery started as a project in early 2015 in the center of Shumen. The concept of the restaurant was to offer its visitors a wide variety of irresistible temptations prepared on the spot.

"The good quality of the final product is achieved only with good quality of the input raw materials". This is the maxim that they follow in the confectionery Matine and therefore do not compromise in choosing each of the products they work with.

The taste of each of the offered products is specially developed in the confectionery and tested in different variants until the best possible taste is reached. The cozy atmosphere, the aroma of vanilla and freshly ground coffee, as well as the great service contribute to each of the visitors to feel special.

With this in mind, we created the logo of the confectionery and a number of other elements to form the graphic appearance of the restaurant. The lines are often not perfect, as if made by hand. The colors - pastel and warm, emphasizing the feeling of coziness and comfort.

Subsequently, the developed graphic identity was successfully transferred to business cards, discount cards, letterheads and forms, workwear with embroidered logo, inscriptions and decorating windows and doors, as well as the overall interior design of the restaurant.